Unlocking Opportunities for High-Net-Worth Investors at EBC Asset Management's New Sydney Office

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EBC Asset Management has recently obtained a second Australian Financial Services Licence (AFSL) for asset management, marking a significant expansion of its global footprint. This move positions EBC Asset Management to provide sophisticated investment solutions to high-net-worth individuals (HNWIs) and institutional investors in Australia and beyond. Here’s a closer look at what this means for investors and the broader financial landscape.

1. Strategic Expansion and New AFSL

EBC Asset Management has secured a second AFSL, enabling it to offer a comprehensive range of investment strategies across real estate, fixed income, equities, and alternative investments such as private equity and venture capital funds. This licence complements EBC’s existing AFSL for general financial advice, enhancing its ability to deliver tailored financial solutions for wholesale clients globally.

2. Target Market: High-Net-Worth Individuals

Australia’s growing HNWI segment presents a significant opportunity for EBC Asset Management. With approximately 690,000 individuals managing $3.4 trillion in investable assets, EBC is well-positioned to capitalise on this market by providing investment strategies that cater specifically to their wealth management needs. This includes family office solutions and international investment products, helping clients navigate cross-border regulations.

3. Global Network and Service System

EBC Asset Management has established a robust business network across multiple global financial centers, including London, Hong Kong, Tokyo, Singapore, and the Cayman Islands. This global presence ensures that investors can enjoy high-standard financial services and unlock investment opportunities regardless of their location.

4. Future Plans and Growth

Kris Wang, Country Head of EBC Asset Management in Australia, noted that the company sees immense potential in Australia’s growing high-net-worth segment. EBC plans to leverage its global expertise to help investors optimise their portfolios through diversified and innovative investment strategies. Future plans include expanding services to include family office management and other global investment products.

5. Custody and Family Office Services

Custody services are a core component of EBC’s long-term strategy, ensuring the segregation of client funds and enhancing asset transparency and compliance. Planned family office services will offer bespoke wealth management support to HNWIs and institutional clients, addressing complex cross-asset and cross-border wealth management needs.


EBC Asset Management’s expansion into Australia underscores its dedication to providing comprehensive financial solutions and enhancing its global asset management capabilities. By leveraging this strategic location and its global network, EBC is well-positioned to support investors in navigating complex financial markets effectively.

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Last updated: 03/25/2025 08:38

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